The Ultimate Facebook Ads and Facebook Marketing Guide 2021

Facebook allows you to hand pick your audience using a variety of targeting parameters. But how does Facebook get access to all of this information in the first place? Watch on.

We see Facebook Ads in our news feed every day. But we choose to engage with a only select few.

This module decodes the various elements of a Facebook Ad to help make your marketing efforts more impactful.

Marketing is all about showing the right message to the right person at the right time. The Facebook Ads Manager offers a variety of options to help you do just that. Watch on.

The Facebook Ads dashboard decoded step by step to help you set up well targeted campaigns in quick time.

Have a data base of your customers / prospective customers? This video will explain how you could recognize them on Facebook and target them with relevant creatives with the same precision as you could through a customized emailer or SMS based campaign. All you need is your customer's mobile number and email id and you are good to begin.

Once you share an outline of who your customer is with Facebook, the platform can help you find clones (look-a-likes) of this same audience. You could literally find more potential customers on Facebook at the click of a button.

It’s all about sending the right message to the right person at the RIGHT PLACE at the right time. Watch how you could target your customer depending on their whereabouts and how this in turn impacts Facebook Marketing.

While the interests of your audience keep changing as they evolve in life, certain facts such as Education and Field of Study always stay constant.

Learn how these impact your Facebook Ad campaign and boost results.

Learn the science behind choosing the right age group while running your FACEBOOK AD campaign. The more accurate you are with your targeting, the better your content strategy could work. Watch on!

Get familiar with the various Facebook targeting parameters available basis the events happening in your customer’s life. This information bundled with a targeted ad could make your CLICK THROUGH RATE to skyrocket.

Get familiar with the various Facebook targeting parameters available based on Politics, Relationships & Work. This information bundled with a targeted ad could make your CLICK THROUGH RATE to skyrocket.

You can choose interests as broad or as granular as you like while setting up your Facebook Ads campaign. Get familiar with the various interest targeting parameters available.

Did you know you could target your audience basis their digital or travel behaviour on Facebook. Behavioural targeting when used smartly can ensure higher engagement and click through rates for your Facebook campaign.    

The Facebook Ads Manager provides a variety of targeting options which can be used individually or in combination to narrow your audience.

Watch how this strategy can be used to add more depth to your FACEBOOK MARKETING efforts.

A quick summary of all that we learn in the Facebook Ads targeting section. Watch how all of these targeting options come together to create an impactful AD CAMPAIGN.

Did you know Facebook also feeds ads to other platforms such as Instagram and a few apps and mobile website (known as the Facebook Audience Network).

Know more about all the various possibilities when it comes to Facebook Ad placements. Watch on.

So now you have an audience and the right placement where your ad would appear. But how do you make the most of these by setting the right budget for your ad campaign? Getting the budget right could have a 3x impact on your returns on FACEBOOK MARKETING. Watch how.

Want to become an all-rounder in Digital Marketing? Watch this video!

Your content and the chosen Facebook Ad format need to go hand in hand to maximise your marketing efforts on Facebook. Here are some tips and tricks to ensure your audience has the best experience and converts into a prospect.

Depending on the creative assets you own (image, video, products etc.), you could choose a relevant ad format to showcase it. Getting this combination right would be key to the success of your FACEBOOK MARKETING STRATEGY.

This video will share a quick CHECKLIST on all that you need to know before you make your First Facebook Ad live. Watch on.

Get introduced to the full screen experience offered by Facebook, which serves as a landing page. The biggest benefit being that it saves the user the effort of loading a new page outside of the Facebook environment. It’s easy to set up and can be very effective if used right. Watch how.

A quick check list of the do’s and don’t that go into making a user friendly and ROI driven landing page.

A landing page not just ensures a great experience for the user, but also assists Facebook in tracking the user journey post clicking the ad. In this video, you will learn how a well-structured landing page is the base for an effective RE-MARKETING campaign.

Learn how to monitor the performance of your Facebook Ad campaign live and how you could take proactive measures to optimise the same to drive better results.

Watch how you could track and optimise the user journey right from the time your ad is shown (impressions) till the time a sale is completed (conversion).

Welcome to the world of FACEBOOK RE-MARKETING. Get familiar with the various possibilities offered by Facebook to keep in touch with valuable prospects and customers.

You could now capture leads of prospective customers through Facebook marketing without even having to design a landing page. Facebook offers a lead ad format that is extremely easy to create for the advertiser and even more simple for the user to fill in. If you are on the lookout to grow your business by capturing new leads, Facebook's lead generation feature is the way to go..

Facebook offers a plethora of targeting possibilities. But the real magic is when you make these targeting possibilities work together to give you a pin point accurate or 'Narrow Audience'. You could then even create customized communication that would appeal to this 'Narrow Audience'. Through this video learn how to narrow and exclude from an existing audience by using multiple targeting possibilities in tandem.

When you direct traffic from multiple Ad campaigns to your website, it can get tricky tracking the user journey for each individual campaign. UTM parameter can come to the rescue by helping you decipher which Ad campign / Ad is giving you the best ROI in terms of engaged traffic or leads. This data can be checked on your Google Analytics dashboard and can give you useful insights on optimizing your Facebook campaign. The video also talks about how UTM parameters can integrate seamlessly with a CRM (Customer Relationship Management) Tool and help better customer experience.