The Complete Digital Marketing Guide - 22 Courses in 1

Welcome to the most complete course on Digital Marketing!

In this video, we'll go over how to use this course based on your skills and goals with Digital Marketing.

In this video, we'll go over what Digital Marketing really is.

Here are the answers to the most commonly asked questions.

In this lecture you'll learn what the Digital Marketing Basics are all about.

In this lecture you'll learn what Market Research is, why it's so important to do & the steps included to do it efficiently.

In this lecture you'll learn how to find your specific target audience that are interested in your products and services.

In this lecture you'll learn how to find your target audience by creating your buyer persona.

In this lecture you'll learn how to find your specific digital marketing channels that have a high concentration of your target audience.

In this lecture you'll do an exercise to study your competitors who have an identical target audience to you, to understand which digital marketing channels that have a high concentration of your target audience and are worth your marketing efforts.

In this lecture you'll learn about the next steps now that you've completed the Market Research section in the Digital Marketing Basics foundation.

In this lecture you'll learn everything that's included in this section.

In this lecture you'll learn what you can expect to have at the end of this course.

In this lecture you'll learn why you should be using WordPress and not any other CMS.

In this lecture you'll see the exact website that you'll get to create in this section, and what that website will and can include.

In this lecture you'll learn how to install WordPress with a single click.

In this lecture you'll learn how to install a Theme.

In this lecture you'll learn how to navigate your way around the WordPress Dashboard.

In this lecture you'll get an assignment to make sure that you stay on track before progressing in the section.

In this lecture you'll learn how to set up your website title and logo.

In this lecture you'll learn how to navigate and set up pages.

In this lecture you'll learn how to set your home page based on how you plan on using your website.

In this lecture you'll learn how to navigate and set up posts for your blog.

In this lecture you'll learn how to write blog posts.

In this lecture you'll learn how to set your custom menu.

In this lecture you'll get an assignment to do before progressing, to make sure that you stay on track.

In this lecture you'll learn how to backup your website to always stay safe.

In this lecture you'll learn how to secure your website from hackers.

In this lecture you'll learn how to get rid of spam and make sure it stays away.

In this lecture you'll learn how to design your home page professionally and effectively.

In this lecture you'll learn how to make your Blog effective.

In this lecture you'll learn how to add or remove a sidebar for your Blog.

In this lecture you'll learn how to create a specific product page for your products.

In this lecture you'll learn how to create a contact page or an about us page.

In this lecture you'll learn how to set up a thank you page which you'll be using for tracking purposes later on in the Google Analytics section.

In this lecture you'll learn how to create a footer.

In this lecture you'll learn how to choose and stay consistent with your fonts and colors.

In this lecture you'll get to do an exercise to make sure you progress correctly in the course.

In this lecture you'll learn how to create a legally effective privacy policy.

In this lecture you'll learn how to create a legally effective terms & conditions.

In this lecture you'll learn how to become GDPR approved by using cookie consents.

In this lecture you'll get to do an exercise to make sure that you stay on track!

In this lecture you'll learn all about practical SEO.

In this lecture you'll learn about what you can expect from applying practical SEO techniques onto your created website.

In this lecture you'll learn what keyword research is and how it works.

In this lecture you'll learn what search intent is, why it matters and how to apply it.

In this lecture you'll learn how to practically perform keyword research.

In this lecture you'll learn how to get keywords from your competitors.

In this lecture you'll do an exercise to make sure that you stay on track!

In this lecture you'll learn how content creation works.

In this lecture you'll learn how to generate ideas from scratch.

In this lecture you'll learn how to create content effectively.

In this lecture you'll do an exercise to make sure you stay on track before you progress in the course.

In this lecture you'll learn what On-page SEO is and how it works.

In this lecture you'll learn how to SEO optimize your URL.

In this lecture you'll learn what an SEO title tag is and how to SEO optimize it.

In this lecture you'll learn how to SEO optimize your page title.

In this lecture you'll learn how to SEO optimize your alt text.

In this lecture you'll learn how to add internal links to befriend Google even further and score more SEO points.

In this lecture you'll get to do an exercise to keep you on track before progressing in the course.

In this lecture you'll learn how to speed test your website.

In this lecture you'll learn how to optimize your images for faster loading speed and better SEO scores.

In this lecture you'll get to do an exercise before moving on to the next section of the course.

Welcome to Email Marketing!

In this lecture, we'll talk about what you can expect from Email Marketing.

In this lecture, we'll show you how to get email subscribers.

In this lecture, we'll sign up to Mailchimp.

Complete the assignment before progressing in the course.

In this lecture, we'll create a lead capture.

In this lecture, we'll create a lead magnet.

In this lecture, we'll give you a free resource to create lead magnets for free.

In this lecture, we'll create a 1-step automation.

In this lecture, we'll integrate Mailchimp with our e-commerce store.

In this lecture, we'll show how to import and organize our audience in Mailchimp.

Complete the assignment before progressing in the course.

In this lecture, we'll talk about how to make effective Email Marketing in just 3 steps.

In this lecture, we'll show and give you a free template to write a Products/Services pitch email.

In this lecture, we'll show and give you a free template to write a Products launch email.

In this lecture, we'll show and give you a free template to write a Testimonial/Review request email.

In this lecture, we'll show and give you a free template to write a Discount Offer email.

In this lecture, we'll show and give you a free template to write a Re-engagement email.

In this lecture, we'll show and give you a free template to write a Newsletter email.

In this lecture, we'll show and give you a free template to write a Latest Blog Post email.

Complete the assignment before progressing in the course.

In this lecture, we'll create a campaign in Mailchimp.

In this lecture, we'll design our email.

In this lecture, we'll write our email using one of the templates.

In this lecture, we'll learn to analyze campaigns in Mailchimp.

Complete the assignment before progressing in the course.