SEO Training Masterclass 2022: Beginner SEO To Advanced SEO
- Description
- Curriculum
- FAQ
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Do better SEO than your competitors or any freelancer! Get SEO traffic, business growth, and win!
Updated almost every month with the latest Google search developments.
LATEST Update:
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Most recent big changes in Google SEO algorithm
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Site speed case study where I show how to get a fast boost in rankings
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How to use authoritative SEO sites to rank
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Write better headlines that increase click-through rates with WordPress SEO and Shopify SEO
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Use social media to boost the SEO rankings of your web pages
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Weglot multilingual SEO plugin that will automatically translate your site to 100+ languages so you can rank in SEO in for hundreds of more keywords
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Google trends for additional keyword research
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SEO article writing and SEO copywriting for writing SEO content as a freelancer
Learn the SEO strategies I used to reach over a million people by combining SEO with social media, publicity, and using savvy techniques to side-step competition and get lots of traffic to my products!
This course is meant to make you strong at SEO and inbound marketing. In the course, I share knowledge from my 10+ years of doing SEO for various websites and helping many entrepreneurs learn SEO. I’ll also share the latest SEO industry developments and Google search algorithm updates.
I UNDERSTAND WHAT SEO CHALLENGES YOU ARE FACING
Since I have been working with many entrepreneurs, I have a deep understanding of the common mistakes, misunderstandings, and questions new SEO marketers have. In this SEO course, I address precisely those issues. Plus, I give many insightful and effective “white hat” Google search strategies in order to make you a great SEO marketer.
COURSE STRUCTURE PART 1: SEO KEYWORD RESEARCH
We start with Google search fundamentals. We cover SEO keyword research, blogging, and related issues. We go over keyword research tools like the Google Keyword Tool and a few other ways to get SEO keywords. Keyword research is the foundational part of SEO. It is extremely important to get it right, and we devote plenty of attention to it.
COURSE STRUCTURE PART 2: ON-PAGE SEO
The second part of this SEO training course covers further Google search topics like how to dominate the top-10 search results of Google with more than one listing, how to do SEO on other platforms to reach great scale, long-tail vs. short-tail keywords, Google penalties, and much more. We also cover Yoast SEO plugin for WordPress SEO. But you can do your on-page SEO using any site like Wix, WordPress SEO, SquareSpace, or Shopify SEO.
Recently added: Blogger SEO in WordPress and Google marketing for Shopify SEO.
COURSE STRUCTURE PART 3: OFF-PAGE SEO AND LINK BUILDING TO RANK HIGHER
The third part of this SEO course focuses on off-page SEO strategies like link building so your site can rank higher. I explain what kinds of links are good to get, and what kinds of links to stay away from. I also explain how to get links by getting press coverage for your business because that is the best of both worlds. Typically links from publicity also bring you website traffic, and those links come from very strong websites in terms of Google search.
COURSE STRUCTURE PART 4: ADVANCED SEO TOPICS LIKE VOICE SEO, MOBILE SEO, SITE SPEED, AND MORE
After we cover Google search basics, we get into modern and advanced topics like voice SEO (when people talk into their mobile devices asking for things), making sure your website is mobile SEO friendly, technical SEO with site speed optimization, and more.
TOOLS USED IN THE COURSE
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Google Keyword Tool
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Google Analytics
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Google Search Console
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Yoast SEO for WordPress SEO and blogger SEO
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A number of 3rd party Google research tools including tools to research competition
INSTRUCTOR BACKGROUND
I’ve been an entrepreneur for 15+ years, have coached 1,000+ entrepreneurs in person, taught 100,000+ students, impacted millions of entrepreneurs worldwide creating 6 and 7-figure businesses in the process, and I would love to help you.
I am an expert growth marketer with 10+ years of SEO experience. I create winning SEO and overall marketing strategies for my clients all the time. Now it is your turn to grow your business and fulfill your dreams. I am a geek of SEO and I read all the latest SEO news and blogs so any time there is a new SEO development, I am one of the first people to know it, and I add it to this SEO course.
BONUSES INCLUDED
* Lots of extra freebies, downloadable worksheets, and SEO exercises to make the course more interactive and valuable
* Personal invitation to my Facebook community after you complete the course
* My list of 50 business-success skills when you complete the course
RESPONSIVE AND CARING INSTRUCTOR: WORLD-CLASS STUDENT SUPPORT
If you have questions, know that I am here to help! I answer 99% of student questions within 24 hours. Many students tell me that other instructors don’t respond. Well, I do because
1) I care about my students.
2) I feel a responsibility to make sure that students get their money’s worth from the course.
MONEY-BACK GUARANTEE
The SEO training comes with an unconditional, Udemy-backed, 30-day money-back guarantee. This is not just a guarantee, it’s my personal promise to you that I will go out of my way to help you succeed with SEO just like I’ve done for thousands of my other students.
Invest in your future. Enroll in this SEO training course now and promote any site!
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3Targeting long tail vs. short tail keywords for best SEO results
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4Understanding search intent so you can capture the most lucrative traffic
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5Introduction to SEO keyword research & starting to do keyword research
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6Keyword research example & getting you more comfortable exploring SEO keywords
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7Keyword exercise to get many unique & original keywords that SEO tools don't
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8SEO keyword mapping and tracking your full list of SEO keywords
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913 ways to get unique SEO keywords for your business
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10Keyword density tool: 2 great uses for SEO
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11Another fascinating keyword tool
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12Keyword research quiz
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13Advanced keyword research quiz
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16Setting up your Webmaster Tools for SEO
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17Creating your sitemap.xml for SEO
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18Submitting new URLs and checking for page status and indexing for SEO
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19Where your pages are ranking and page/query performance in SEO
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20Google Core Web Vitals for SEO
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21Introduction to Google Analytics to understand the impact of your SEO
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22Google Trends for SEO topic and keyword research
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23Tools quiz
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24Advanced SEO tools quiz
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30On-page SEO section introduction
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31How to set up the Yoast plugin for SEO
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32How to set up title/description metas for regular blog post SEO
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33Example of writing better meta tag and description in Shopify for Ecommerce
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34Writing enticing meta tags to increase Google SEO SERP clickthrough
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35Meta titles quiz
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36Cornerstone SEO pages
In this part of the class I explain the concept of a cornerstone page for SEO. Cornerstone SEO pages are useful when you are trying to rank for some very competitive keyword that is extremely difficult to rank for. In that case, you must have your page do a lot of the SEO marketing for you. That means making sure that people stay on the page a long time, and engage with it. This will help Google collect positive signals about your page. In order to do that, you would usually have to create a long form page that is maybe over 1,000 words of quality content (not just filler content). You would also add rich media to this content like photos, videos, and maybe embed the audio from the video as a podcast and maybe embed some powerpoint slides as well. All this together would make for a definitive and authoritative page on the subject matter, and while this by itself would not guarantee that your page or website would rank better in Google after doing this, it would go a long way to helping you rank higher in Google.
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37The skyscraper method for SEO content
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38Interlink your own pages for an SEO boost
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39ADVANCED page interlinking: Strategy to boost your SEO
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40Correct use of H1 and H2 tags
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41Title tooltip tag for SEO
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42Image ALT tag for SEO
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43How long should a page be for SEO
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44Google EAT SEO, Google YMYL and what Google thinks is good content for SEO
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45Good grammar on each page, well-written
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46If you are doing SEO article writing for a client
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47How to begin using Google Docs for SEO article writing if you don't use it yet
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48On-page SEO quiz
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49Advanced on-page SEO quiz
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61Introducing on-page SEO copywriting and combining it with sales copywriting
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62CHECKLIST: Sales page conversion checklist to boost sales in addition to SEO
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63EXAMPLE of a sales page balancing SEO copywriting and conversion optimization
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64Sales copywriting quiz
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65Advanced sales copywriting quiz
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69What to look for in a link that boosts SEO ranking
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70Do follow vs. no follow links for SEO
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71No-follow update and the new UGC and Sponsored attributes
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72Does linking out to other sites help SEO?
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73Blogging and guest blogging for SEO
In this part of our SEO marketing course I talk about blogging and guest blogging for SEO. Blogging on your own blog, and guest blogging on another blog are two quite different strategies. Blogging on your own blog is almost always a good idea because it helps you get more traffic and boosts your site's overall SEO. Guest blogging strategy, on the other hand, is something that is now rarely a good idea. Guest blogging used to be popular a few years ago, but Google has clamped down on it in recent years because people were abusing it, and only guest blogging to get links for SEO (sometimes called backlinks).
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74Guest blogging pitch script for SEO
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75How to get links on Wikipedia to boost SEO
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76Getting backlinks from friends and professional contacts
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77How to use Google Alerts to link-building
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78Disavowing bad links
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79Off-page SEO quiz