Google Ads/AdWords Consultation - Learn From Former Googler
- Description
- Curriculum
- FAQ
- Reviews
Welcome to your Google Ads consultation!
My name is Trevor Geller and I’m a former Google and Udemy employee that’s consulted hundreds of small businesses on how to get the most out of Google Ads. I’ve also managed millions of dollars in ad spend myself during my time on Udemy’s marketing team.
This consultation is the product of countless hours spent talking to small businesses and understanding what they struggled with when it came to Google Ads. It was also built in partnership with one of Udemy’s top instructors, Chris Haroun. He’s helped make sure it’s as valuable as possible for your small business. Also, a big thank you to my girlfriend, Denise Rivas, who helped film, edit, and create the beautiful slides for the consultation.
This consultation is not designed for someone looking to become a full-time Google Ads expert. Instead, it’s built for the vast majority of Google Ads users who wear a million hats at their business and just need to understand the essentials to growing their business sustainably with Google Ads.
This consultation will teach you how to properly measure your Google Ads return and how to improve that return. By the end of it, I promise you’ll walk away feeling much more confident in growing your business with Google Ads.
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8Introduction
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9Figuring Out Your Break-Even Ad Spend
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10Exercise: Figuring Out Your Break-Even Ad Spend
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11Customer Acquisition Funnel And Deciding What To Track As A Conversion
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12Exercise: Customer Acquisition Funnel And Deciding What To Track As A Conversion
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13Translating Your Break-Even Ad Spend Into Your Goal Cost Per Conversion (CPA)
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14Exercise: Translating Your Break-Even Ad Spend Into Your Goal CPA
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15Setting Up Conversion Tracking - Website Conversions
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16Setting Up Conversion Tracking - Phone Calls
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17Setting Up Conversion Tracking - Extras
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18Conclusion
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19Introduction
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20How To Build High Performing Search Campaigns - Intro
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21How To Build High Performing Search Campaigns - Campaign Structure
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22How To Build High Performing Search Campaigns - Keyword Match Types
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23Exercise: Campaign Structure & Keywords
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24How To Build High Performing Search Campaigns - Creating Ads
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25Exercise: Creating Ads
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26How To Build High Performing Search Campaigns - Wrap-up
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27Most Common Ways Small Businesses Waste Money On Google Ads
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28Extras: Campaign Settings
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29Extras: Bid Strategies
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30Extras: Ad Extensions
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31Conclusion